Tim Cook Quotes

“Do what you love and put your whole heart into it, and then just have fun.”

“You have to find the intersection of doing something you’re passionate about and that, at the same time, is in the service of other people. I would argue if you don’t find that intersection, you’re not going to be very happy.”

“Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it’s just a job, and life is too short for that.”

“Think about what you’re passionate about. I did not learn something early enough: if I could go back, I’d tell the younger me that there’s a big difference between loving to work and loving the work.”

“Believe in yourself and believe in your dreams”

“I love museums. But I don’t want to live in one.”

“Your work should be a reflection of who you are”

“The most important thing is, Do you have the courage to admit that you’re wrong? And do you change?”

“The sidelines are not where you want to live your life. The world needs you in the arena!”

“Don’t let the noise of the world drown out your inner voice”

“I have to feel myself doing what’s right. If I’m the arbiter of that instead of letting the guy on TV be that or someone who doesn’t know me at all, then I think that’s a much better way to live.”

“For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.”

“It's about finding your values and committing to them”

“Success is not just about what you accomplish, but what you inspire others to do”

“Take risks - not reckless ones, but thoughtful risks”

“Life is fragile. We're not guaranteed a tomorrow, so give it everything you've got”

“You can only do so many things great, and you should cast aside everything else.”

“We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.”

“Collaboration is essential to innovation”

“Be a builder - build something that outlasts you”

“I hope people remember me as a good and decent man. And if they do, then that’s success.”

“You don’t have to choose between doing good and doing well. It’s a false choice, today more than ever.”

“In the long arc of time, you are only relevant if customers love you.”

“Our goal has never been to make the most. It’s always been to make the best.”