Craft a Powerful Brand Quotes

“Your personal brand is what people say about you when you're not in the room.”

“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.”

“If people like you, they'll listen to you, but if they trust you, they'll do business with you.”

“If you don't give the market the story to talk about, they'll define your brand's story for you.”

“Brand is just a perception, and perception will match reality over time”

“A good name is more desirable than great riches.”

“A brand is a promise. A good brand is a promise kept.”

“Branding is the art of becoming knowable, likable, and trustable.”

“Building a brand means knowing your story and building and sharing that story.”

“Your culture is your brand.”

“I've always been aware that the image you patiently construct for an entire career can be ruined in a minute.”

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

“You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.”

“Products are made in a factory but brands are created in the mind.”

“A brand is a voice and a product is a souvenir.”

“Whatever you do, be different. That was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.”

“If you define yourself by how you differ from the competition, you're probably in trouble.”

“Don't try to be original, just try to be good.”

“In a busy marketplace, not standing out is the same as being invisible.”

“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.”

“Focus is the essence of marketing and branding.”

“The most powerful person in the world is the storyteller.”

“Marketing is no longer about the stuff you make, but about the stories you tell.”

“People do not buy goods and services. They buy relations, stories and magic.”

“Make the customer the hero of your story.”

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

“Content is fire; social media is gasoline.”

“I want employees to ask themselves whether they are willing to have any contemplated act appear the next day on the front page of their local paper.”

“Three may keep a secret, if two of them are dead.”

“The spoken word perishes; the written word remains.”

“Character is what you are in the dark.”

“If you don't want anyone to find out, don't do it.”

“If you want to keep a secret, you must also hide it from yourself.”

“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.”

“Your brand is the single most important investment you can make in your business.”

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

“The best marketing doesn't feel like marketing.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“Your premium brand had better be delivering something special, or it's not going to get the business.”

“Branding demands commitment; commitment to continual re-invention.”

“The best advertising is done by satisfied customers.”

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

“It's more effective to do something valuable than to hope a logo or name will say it for you.”

“If it doesn't sell, it isn't creative.”

“You can't make anything viral, but you can make something good.”

“Great products sell themselves.”

“A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed, it just helps. Ultimately a good logo is something that people recognize instantly and relate to.”