Craft a Powerful Brand Quotes

“Branding demands commitment; commitment to continual re-invention.”

“Your personal brand is what people say about you when you're not in the room.”

“Focus is the essence of marketing and branding.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

“Great products sell themselves.”

“You can't make anything viral, but you can make something good.”

“Products are made in a factory but brands are created in the mind.”

“In a busy marketplace, not standing out is the same as being invisible.”

“If you don't give the market the story to talk about, they'll define your brand's story for you.”

“A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed, it just helps. Ultimately a good logo is something that people recognize instantly and relate to.”

“Content is fire; social media is gasoline.”

“Marketing is no longer about the stuff you make, but about the stories you tell.”

“You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.”

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

“The most powerful person in the world is the storyteller.”

“The best marketing doesn't feel like marketing.”

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

“Don't try to be original, just try to be good.”

“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.”

“If people like you, they'll listen to you, but if they trust you, they'll do business with you.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“A brand is a promise. A good brand is a promise kept.”

“If you want to keep a secret, you must also hide it from yourself.”

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”

“It's more effective to do something valuable than to hope a logo or name will say it for you.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“Your culture is your brand.”

“Your premium brand had better be delivering something special, or it's not going to get the business.”

“Your brand is the single most important investment you can make in your business.”

“If it doesn't sell, it isn't creative.”

“I want employees to ask themselves whether they are willing to have any contemplated act appear the next day on the front page of their local paper.”

“People do not buy goods and services. They buy relations, stories and magic.”

“Building a brand means knowing your story and building and sharing that story.”

“If you define yourself by how you differ from the competition, you're probably in trouble.”

“If you don't want anyone to find out, don't do it.”

“The best advertising is done by satisfied customers.”

“The spoken word perishes; the written word remains.”

“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.”

“I've always been aware that the image you patiently construct for an entire career can be ruined in a minute.”

“Branding is the art of becoming knowable, likable, and trustable.”

“Make the customer the hero of your story.”

“When you solve a real problem, marketing becomes education.”

“A good name is more desirable than great riches.”

“Whatever you do, be different. That was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.”

“A brand is a voice and a product is a souvenir.”

“Three may keep a secret, if two of them are dead.”

“Brand is just a perception, and perception will match reality over time”

“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.”

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

“Character is what you are in the dark.”