Craft a Powerful Brand Quotes

“If people like you, they'll listen to you, but if they trust you, they'll do business with you.”

“A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed, it just helps. Ultimately a good logo is something that people recognize instantly and relate to.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“When you solve a real problem, marketing becomes education.”

“Don't try to be original, just try to be good.”

“Branding demands commitment; commitment to continual re-invention.”

“You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.”

“Your brand is the single most important investment you can make in your business.”

“Your premium brand had better be delivering something special, or it's not going to get the business.”

“If it doesn't sell, it isn't creative.”

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

“The best marketing doesn't feel like marketing.”

“In a busy marketplace, not standing out is the same as being invisible.”

“You can't make anything viral, but you can make something good.”

“The best advertising is done by satisfied customers.”

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”

“If you want to keep a secret, you must also hide it from yourself.”

“A brand is a promise. A good brand is a promise kept.”

“If you don't give the market the story to talk about, they'll define your brand's story for you.”

“If you don't want anyone to find out, don't do it.”

“Make the customer the hero of your story.”

“Focus is the essence of marketing and branding.”

“A good name is more desirable than great riches.”

“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.”

“Content is fire; social media is gasoline.”

“Products are made in a factory but brands are created in the mind.”

“I want employees to ask themselves whether they are willing to have any contemplated act appear the next day on the front page of their local paper.”

“Building a brand means knowing your story and building and sharing that story.”

“The spoken word perishes; the written word remains.”

“Branding is the art of becoming knowable, likable, and trustable.”

“If you define yourself by how you differ from the competition, you're probably in trouble.”

“Your personal brand is what people say about you when you're not in the room.”

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

“It's more effective to do something valuable than to hope a logo or name will say it for you.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“Character is what you are in the dark.”

“The most powerful person in the world is the storyteller.”

“Marketing is no longer about the stuff you make, but about the stories you tell.”

“Great products sell themselves.”

“Whatever you do, be different. That was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.”

“A brand is a voice and a product is a souvenir.”

“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.”

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

“Your culture is your brand.”

“People do not buy goods and services. They buy relations, stories and magic.”

“Brand is just a perception, and perception will match reality over time”

“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.”

“I've always been aware that the image you patiently construct for an entire career can be ruined in a minute.”

“Three may keep a secret, if two of them are dead.”