Seth Godin Quotes

“In a busy marketplace, not standing out is the same as being invisible.”

“In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”

“It's always the hard part that creates value.”

“Don't find customers for your products, find products for your customers.”

“Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.”

“If it scares you, it might be a good thing to try.”

“The media wants overnight successes so they have someone to tear down. Ignore them. Listen instead to your real customers, to your vision and make something for the long haul.”

“People do not buy goods and services. They buy relations, stories and magic.”

“Marketing is no longer about the stuff you make, but about the stories you tell.”

“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”

“Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.”

“Earn trust, earn trust, earn trust. Then you can worry about the rest.”

“Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.”

“There's no shortage of remarkable ideas, what's missing is the will to execute them.”

“The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”