Jeff Bezos Quotes

“Your personal brand is what people say about you when you're not in the room.”

“If you don’t give up on your dreams, they don’t give up on you”

“Life’s too short to hang out with people who aren’t resourceful”

“You don't have to be the best, you just have to be the best at what you do.”

“When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.”

“Work hard, have fun, make history”

“We don't make money when we sell things. We make money when we help customers make purchase decisions.”

“The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.”

“What’s dangerous is not to evolve”

“Focus on the things that don’t change”

“One of the only ways to get out of a tight box is to invent your way out”

“If you can’t tolerate critics, don’t do anything new or interesting”

“If you double the number of experiments you do per year, you’re going to double your inventiveness”

“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying”

“If you can't feed a team with two pizzas, it's too large.”

“We see our customers as invited guests to a party, and we are the hosts.”

“The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude.”

“You have to be willing to accept the risk of failure if you want to succeed on a grand scale”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.”

“I believe you have to be willing to be misunderstood if you’re going to innovate”

“The most important single thing is to focus obsessively on the customer.”

“I'd rather interview 50 people and not hire anyone than hire the wrong person.”

“Entrepreneurs must be willing to be misunderstood for long periods of time.”

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

“Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment.”

“We are stubborn on vision. We are flexible on details”